Art Guides World was founded by Ché Zara Blomfield, a former gallery owner, collector, and curator with 15+ years exploring the world of art, including experience working across seven countries.
Ché initiated Art Guides World after overseeing the founding of Shoreditch Arts Club in London. During her time as curator and creative lead, she recognised new audiences are craving to engage with the arts, while simultaneously creatives, galleries and cultural institutions are struggling to reach them.
The project launched on May Day in Tāmakai Makaurau Auckland, Ché’s hometown of Aotearoa New Zealand, during the Aotearoa Art Fair. In June she headed straight to Zürich, Switzerland for Art Weekend followed by Art Basel – arguably the most prestigious fair on the global calendar, and an event she had been frequenting for over a decade.
Ché Zara Blomfield (right) with Maria Inés Plaza Lazo, photographed by Kolja Reichert at Philip Wiegard’s in Dreams That Money Can Buy at Schloss Gandegg, Bolzano, Italy.
Art Guides World then travelled throughout Germany to Mallorca and London, with travel insights provided through three question interviews with local creative professionals – including artists, curators, and gallery owners – to help you navigate the world of art in your own time.
In 2026 we plan to go further afield, launching guides to Mexico, LA, New York and beyond alongside exciting experiences and collaborative products in the pipeline.
We believe art and culture belongs to everyone and see it as a powerful force for gaining new perspectives. When we meet in person, every question can lead to an enriching conversation. Art Guides World are excited to be on the journey with you.
Louisa Gagliardi, Roundabout, 2023, 270 x 360 cm, Image courtesy Galerie Eva Presenhuber.