Art Guides World was founded by Ché Zara Blomfield, a former gallery owner, collector, and curator with 15+ years exploring the world of art.
Initiated in response to the persistent disconnect the arts and their would-be audiences, Art Guides World encourages an internationalist perspective while supporting cultural initiatives, artists and creatives.
Drawing on a background that spans art, culture, and tourism, the platform launched on May Day 2025 in Tāmakai Makaurau Auckland, Aotearoa New Zealand.
Since inauguration, Art Guides World has published itineraries and interviews with significant art world figures to understand their localities, while underscoring intercultural exchange.
Travel insights provided through three question interviews with creative professionals – including artists, curators, and gallery owners – are conceived to give insight and help others navigate the world of art in their own time.
Ché Zara Blomfield. Portrait by Maurice Haas, Zürich.
In 2026, ahead of Art Week Mexico City, Art Guides World launched their first artist collaboration with Estrid Lutz, as well as publishing guides to CDMX and LA.
Guides will continue to be published throughout the year coinciding with major cultural events, while new collaborations and artist highlights will be added to the platform.
Art Guides World was founded with the conviction that art and culture belongs to everyone, and sees it as a powerful force for gaining new perspectives. We are excited to be in this journey together.
Louisa Gagliardi, Roundabout, 2023, 270 x 360 cm. Image courtesy Galerie Eva Presenhuber.